miCoach is wearable technology that tracks players' key performance indicators and transmits those KPIs to trainers and staff for monitoring.

The product's initial intent was to monitor the endurance and other biometrics for football teams in the UK. The consumer application is a bit more pared down but has capitalized on the self-monitoring and recording fitness trend.

Isobar was charged with making the site consumer-friendly and reducing the amount of "jargon" was a goal as was making the product feel accessible and fitting into "everyday" runners and athletes.