Universal appeal.
Being fortunate enough to shape the future of this online experience during a re-platform while working with Isobar, the JBL site was a full on exploration of everything that is web design. In addition to a ux and visual design facelift for JBL and Harmon Kardon, we strategized, mapped out and implemented one of the most robust universal cart experiences in e-commerce. Setting the standard, much like the HK brand has across their multiple product line of audio equipment.